tHE 5 WHYS

Kerry Wekelo, Chief Operating Officer, Actualize Consulting

Do you ever wonder how toddlers learn so quickly? Their unwavering curiosity fosters conversations that fuel their desire for knowledge. When my kids were young, I can remember them asking me “why” over and over – for hours! Here is an example:

Why do leaves change colors?

• Because they are not getting as much sunlight in the fall.

Why?

• Because they stop making chlorophyll to prepare for winter.

Why is that?

• Once they stop making chlorophyll the green color starts to fade and the reds, oranges, and yellows become visible.

Why do the leaves fall off the trees?

• A leaf's job is to turn sunlight into food for the tree.

Why is that?

• As there is less light the tree does not need as much food, and the leaves fall off for the winter.

By staying inquisitive, they stay primed for information. It has evolved into something I personally practice, called “The 5 Whys”. This technique is powerful in any situation in which you are trying to uncover the root cause. The next time you want to solve a problem or help a client uncover their true needs, give it a try – ask “why” five times